Media Planning

“Media Planning is a process of designing a course of action that shows how advertising time and space will be used to contribute to the achievement of advertising and marketing objectives” Roger Barton1964.

What are the best techniques of delivering advertisements to future customers of my brand or service? To answer the following question several prospects are required like accurate medium and time, specific regions and markets and precise amount of money to be spent on each ad and on each medium. 

In Proms the planner selects the most appropriate media vehicles or media type to carry the ads for the defined target audience. Audio visual channels: TVs and Radios; Print media: Magazines and Newspapers; Social Media: Facebook, Instagram and Twitter.

Always apply an efficient media plan which reaches potential customers an adequate number of times with a minimum waste of money.

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