What would you do?

The power of peer pressure

As marketers, much of our work has to do with communicating the values of our clients to a broader audience. Understanding human behavior is crucial to helping us achieve this. Check out this experiment on the extent of the influence of group behavior on that of the individual.

Keywords

Target Audience

Values

Consumer Behaviour

Marketing

Human Behavior

Communication

32 Up Votes

5 Down Votes

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