Digital advertising looks a lot like regular ads when it comes to planning and thinking since the same aspects (message, target audience and reaction expected) are available in both. However, a group of additional kits are supplementary to the digital world which can help you better in understanding the market and not only to target the right audience but also to learn their habits and behaviors.
Moreover, in digital advertising you cant get the opportunity to communicate and interact with market prospectors and potential clients and agents. As in creative advertising, digital advertising depends mostly on how much does the targeted audience interacted with you message or ad the method you worked upon.
Digital advertising is also created to stimulate a certain predicted action from the targeted audience with a great advantage that is the call to action buttons are all over the medium it is presented in, for that digital advertising is more effective, since you can receive an instant action post to viewing the advertisement and is also more cost effective than outdoor and radio/TV advertising.