“Advertising is saying you’re good. PR is getting someone else to say you’re good.” -Jean Louise Gassée.
Most top rated agencies in the world choose a practical way of working where they combine advertising, marketing and public relations. The process of working in a dependant cycle with the given elements makes the company one step closer to success.
Moving closer to the role of public relations; PR helps people to build up the connection to media and society that they can talk steadily. It establishes and maintains a solid image to a specific brand or company through right relationships with target audience, media, community, client and even employees. Furthermore, common responsibilities include designing communication campaigns, writing news releases for media to broadcast, organizing events, conferences and speeches and most importantly managing company reputation.
Public Relations services add value to any company using its most powerful tool which is publicity. PR is definitely our new trend to maximize the work with all its talents in developing tendency to reach out to our local and national communities through the magic of this new approach.
